LONDON — Mr Porter is teaming with Tom Ford on its largest unique capsule thus far, a 43-piece fall assortment that may launch on Monday.
The ready-to-wear and equipment assortment attracts inspiration from the mod and punk days of ‘60s London. It focuses on sharp tailoring and outerwear in a monochromatic coloration palette, and makes use of conventional English materials and weaves equivalent to flannel, houndstooth and herringbone.
There are 36 rtw items; three shoe kinds; three ties, a few of that are knitted, and one scarf, in signature Tom Ford silhouettes and colours.
Items embrace black leather-based and shearling peacoats, a shearling collar flight jacket and psychedelic swirl tuxedo jackets. The model’s gingham blazer and mohair silk roll neck knitwear are additionally on supply.
Daniel Todd, shopping for director, mentioned in an interview that Tom Ford is likely one of the most necessary manufacturers at Mr Porter, and the capsule assortment is impressed by the primary one the shop purchased in 2015.
“It cements the long-standing and valued relationship between our two manufacturers. Referencing London and counter tradition, the gathering is purchased to life via using texture and opulent materials,” he mentioned.
Todd added that by utilizing “the enduring Tom Ford tailoring block, the sharply lower kinds convey a way of cool and an angle that we all know our prospects love from the model.”
The shop is planning a world marketing campaign throughout its advertising and editorial channels from Monday onward.
Requested why Mr Porter was partnering with Tom Ford now, Todd mentioned the shop wished “to construct out a seasonally related assortment with an actual give attention to menswear staples, items that may exist in a contemporary man’s wardrobe for years to return.”
He added that whereas the monochromatic temper is “very Tom Ford, it was necessary for us to carry [the offer] to life via texture and opulent fabrications. I really like all of the outwear and the sharpness of the tailoring,” mentioned Todd, including that prospects do, too.
He mentioned his favourite piece is the leather-based peacoat. “It’s extremely stunning and a really an exquisite instance of workmanship.”
He mentioned prospects are very loyal to the model.
“We’ve got a robust world buyer base, and Tom Ford is a agency favourite” with Mr Porter’s high purchasers particularly, mentioned Todd, including that the model resonates throughout all key markets, most notably within the U.S.
Requested whether or not that buyer base would shift following Ford’s departure and Peter Hawkings’ promotion as artistic director, Todd mentioned to date “there hasn’t been a notable change with our prospects since Hawkings took over.”
The previous 12 months has been a seismic one for the Tom Ford model, which was offered to the Estée Lauder Cos. in a deal that closed earlier this 12 months. The model has long-term licenses with Ermenegildo Zegna for Tom Ford Vogue and Marcolin Group for eyewear.
Hawkings made his runway debut for the model final month in Milan, exhibiting a womenswear assortment that paid homage to Detroit-born supermodel Donyale Luna. He confirmed off a slick wardrobe of leather-based jackets and side-slit skirts, threadwork clothes, fringed gold minis and silky shirts unbuttoned to the navel.
He additionally revisited Ford’s well-known velvet pantsuits, updating the look with short-shorts. He added different nostalgic items together with slinky jersey clothes with keyhole cutouts, open backs and gold buckles.
Hawkings advised WWD his broader imaginative and prescient was to carry Tom Ford ladies’s nearer to the boys’s.
“There’s been a disconnect up to now with Tom and his staff based mostly in L.A.,” mentioned the London-based Hawkings. He was true to his phrase, including tremendous tailoring, a shared vivid coloration palette and metallic accents to his debut ladies’s assortment.