On Could 2, information broke out that Netflix’s Tudum had laid off a number of workers. Tudum was a Netflix-owned fan website that was envisioned as a house for bonus content material associated to standard titles like interviews with the actors, information about trailers and renewals, and behind the scene tales.
The fansite was launched lower than six months in the past, however its reception was lukewarm.
Netflix’s Tudum Lays Off Staff
In keeping with The Verge, a former author who received laid off in contrast Tudum to DVD particular options and investments that different firms have made into supplementary materials.
The previous staffer stated that the platform builds on an already present tradition of fandom round Netflix reveals and is simply one thing that acts as a companion piece, in keeping with Vulture.
Nevertheless, Tudum has rapidly change into the newest instance of the streaming service’s failing to nurture the fandoms.
The corporate already has a historical past of canceling reveals if they don’t attain inner objectives with
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Within the first season, and it appears to have handled Tudum the identical means, chopping off a large chunk of its employees after it didn’t produce a large return on funding after six months.
No Clear Aim
Interviews with present and former workers counsel that the streaming platform modified its thoughts about what it needed from the slew of journalists it introduced on.
The employees was met with shifting goalposts and a advertising division that was unresponsive to the author and editor suggestions, in keeping with Gizmodo.
What Netflix needed from Tudum was not clear to everybody concerned. In an interview with The Verge, one former author stated that they nonetheless don’t even know the precise strategy to pronounce the fan website’s title.
The employees was informed Tudum can be the place to drop unique content material earlier than the opposite media might, however even that was deemed as an issue on the website.
The staffers would watch as different shops snagged unique interviews with the celebs of the well-known Netflix reveals and films, interviews that even they may not get. The employees cannot even get time with the actors that they had been speculated to have unique entry to.
Some staffers expressed their dismay over the scenario, with some saying that there isn’t any level in them performing like they’ve unique entry after they have much less entry than different media.
One other rigidity that grew additional time was the kind of work that the writers had been allowed to supply and what sort of content material the followers needed to see.
The writers knew the job wouldn’t be precisely journalism, however nonetheless, they had been assured through the interview course of that they’d be capable of write about Netflix titles with a essential eye.
Sadly, that was not the case. Netflix PR representatives typically sit in on interviews with stars of the reveals, and writers are given lists of subjects to keep away from discussing that had been seen as controversial.
Even subjects that Netflix reveals handle head-on, like assault, which reveals like “Cheer” dedicate a complete episode to, had been off-limits for writers of Tudum.
It’s not clear what Netflix needed to do with the platform or if there are any changes that they’ll make to enhance the scenario.
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Written by Sophie Webster
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