Noah, a males’s clothes model based in 2015 in New York, is branching out from the East Coast and opening its first retailer in Los Angeles subsequent spring.
The label that mixes skate, surf and music tradition in its menswear has signed a long-term lease for a 5,000-square-foot house within the hip and arty Sycamore District of Los Angeles. It’s the neighborhood the place Beyoncé has a studio and her husband, Jay-Z, has the West Coast headquarters for his Roc Nation music business firm.
The announcement was made Tuesday by the CIM Group, which owns a number of buildings within the former warehouse space now occupied by top-tier retailers together with Nili Lotan, Officine Générale, Jacques Marie Mage and Simply One Eye, amongst others.
Noah’s retailer will probably be positioned at 911 North Orange Drive, close to the well-regarded Jeffrey Deitch artwork gallery and across the nook from well-liked eateries and low retailers comparable to Gigi’s Hollywood, Tartine and Sightglass Espresso.
Noah operates a flagship within the SoHo district of Manhattan in addition to a smaller location within the Hamptons. “We’re excited to open an area in Los Angeles sufficiently big to embody all facets of the Noah model. The idea of the shop will really feel extra like a group house than a standard store,” stated Noah cofounders Brendon Babenzien and his spouse, Estelle Bailey-Babenzien, in an announcement. “Impressed by New York loft dwelling, our latest Noah location in L.A. expands upon what we already characterize: an area sufficiently big to host associates for occasions, dinners, screenings and reveals, in addition to a wider product providing.”
The shop will probably be promoting designer classic furnishings, way of life equipment and artwork in addition to T-shirts, shirts, sweatshirts, pants, denim and fits.
Brendon Babenzien was the previous artistic director for streetwear model Supreme and is the artistic director for males’s at J. Crew. He and his spouse began Noah as an environmentally aware model and donate 1 % of annual gross sales to varied environmental nonprofits.