The second version of Frieze Seoul artwork truthful made it much more evident that Seoul is a cultural capital on the rise.
The business artwork exhibition’s first Asia challenge landed on the Coex, an exhibition middle within the Gangnam district, the place it hosted greater than 120 galleries and 70,000 attendees from Sept. 6 to 9. Over the span of the week, a sea of gallerists, collectors and artwork sellers have been in a position to meet, greet and shut offers within the tens of millions.
The exhibition drew a big crowd of attendants, together with BTS members RM and Jimin, who slipped into the truthful totally masked; Edison Chen, who was on the town to attend the We11done style present, and a shock to some, the 92-year-old Park Web optimization-Bo, a seminal determine in up to date Korean artwork.
The rise of Ok-art is part of South Korea’s guess to trip the wave of “Hallyu” and assert broader Ok-influence on this planet.
“We are going to do our greatest to assist Ok-art in order that underneath its ‘Ok’ identification, it could actually actively enter the abroad market since Ok-art is rising as a powerhouse and blue chip within the cultural export market,” stated Park Bo-Gyoon, South Korea’s Tradition Minister earlier this yr.
For 2023, Park authorised an unprecedented 1.5 trillion received, or $1.1 billion, finances to construct the nation’s arts and tradition infrastructure.
A rising variety of corporate-backed non-public artwork museums, the rising curiosity from Millennial collectors, and artwork-related tax-exemption initiatives additionally helped enhance the Korean artwork market.
Regardless of worries that gloomy international financial outlooks would unfold to Frieze Seoul, stellar gross sales outcomes from blue-chip galleries have confirmed in any other case.
On Frieze Seoul’s preview day, Hauser & Wirth bought greater than 13 works, starting from a $800,000 George Condominium piece to a $575,000 Paul McCarthy, to personal collections and institutional house owners throughout East Asia.
Native powerhouse Kukje Gallery bought a variety of works by big-name figures within the South Korean artwork world, together with a Park Web optimization-Bo within the vary of $490,000 to a Suki Seokyeong Kang priced upward of $84,000.
“Traditionally, Asia-based collectors have favored artwork from throughout the area, however the tempo of change has been speedy and the inflow of worldwide sellers opening outposts in Seoul is a testomony to that change,” defined Emily Glazebrook, business director at Frieze.
Whereas Hauser & Wirth and Gagosian Gallery are nonetheless mulling over a Seoul outpost, a roaster of worldwide galleries have opened native branches to raised faucet into the native artwork scene. Main artwork world gamers, reminiscent of Perrotin, Thaddaeus Ropac and Peres Tasks, have opened their second gallery or expanded present floorspace within the burgeoning artwork capital.
Alongside Frieze Seoul, the town was promptly reworked right into a vibrant hub for creativity. To capitalize on the momentum of the artwork week, luxurious and style gamers have been fast to stake a declare within the sport by supporting art-related occasions and internet hosting events and happenings round city to generate extra buzz.
Main Korean retailers, together with W Idea and Shinsegae, introduced a contact of bespoke retail expertise to Frieze, the place they hosted gatherings for VIP clients to get pleasure from conventional Korean tea whereas musing on the works of the nation’s main artists.
Their sales space sat beneath a breast-like material work by Woo Hannah, the winner of the inaugural Artist Award at Frieze Seoul, sponsored by Bulgari.
“Initiatives reminiscent of these immediately profit artists, offering them with a useful alternative for worldwide visibility,” added Glazebrook.
In an uncovered white dice beside Frieze Seoul, We11done made its runway comeback after a three-year hiatus.
“It’s occurring now. We need to play an element within the launch of an excellent style and artwork neighborhood,” enthused Jessica Jung, cofounder of We11done.
Throughout city, Chanel opened an exhibition that sponsored conventional Korean craft and labored with three Seoul-based artists on a video sequence documenting dialogues between established and rising Korean artists. Model ambassadors G-Dragon and Kim Go-Eun attended the launch occasion at Chanel’s flagship in Gangnam.
The style crowd event-hopped alongside Gangnam’s foremost thoroughfare, first to see Cindy Sherman’s work at Espace Louis Vuitton Seoul, then touchdown on the Shinsegae-owned Boontheshop, the place guests may by accident rub shoulders with Jodie Foster, Hans Ulrich Obrist, or get a glimpse of the retail titan’s famously non-public president Chung Yoo-kyung.
Throughout the Han River, Prada summoned an enormous crowd at Kote, a tradition middle within the historic Insa-dong space, the place the Italian luxurious label hosted a two-day occasion underneath the Prada Mode banner.
Underneath the course of filmmaker and curator Lee Sook-Kyung, three Korean filmmakers created distinctive and interactive set designs inside Kote’s stand-alone buildings.
Model ambassadors, together with seven members of the boy band Enhypen, boyband NTC’s Jaehyun and Jeon Somi, along with Twice’s Sana, Korean actors Teo Yoo and Kim Taeri mingled in non-public on the occasion and its after events.
Within the hip Itaewon district, Bottega Veneta partnered up with the Samsung-owned Leeum Museum of Artwork to current a solo exhibition referred to as Willow Drum Oriole of the esteemed artist Suki Seokyeong Kang, whose work reimagined conventional Korean panorama work within the type of playful sculpture, performances and video installations.
Model ambassador RM attended the opening, the place he caught up with the artist and Bartolomeo “Leo” Rongone, Bottega’s chief govt officer.
In the meantime, Pimples Studios took over a small bookstore throughout the street to rejoice “Home of Pimples Paper,” the 18th version of the Swedish style label’s printed journal.
The week was book-ended by Pimples Studios’ warehouse social gathering on the coronary heart of Itaewon, Seoul’s nightlife middle. After many a celeb sighting over the week, the group was not stunned to see Blackpink’s Jennie within the crowd, sporting new bangs and dancing the night time away.