Francesco Ragazzi hadn’t made a visit to New York since earlier than the pandemic, however he’s taken the town by storm this week.
The founder and artistic director of Palm Angels was on the town to rejoice his partnership with Saks Fifth Avenue and to christen the model’s new retailer in SoHo.
Palm Angels and Saks have collaborated on a devoted visible takeover of the retailer’s flagship which features a financial institution of home windows in addition to pop-up males’s and ladies’s retailers inside. The 2 corporations are partnering on a particular “made-to-measure” dinner occasion for mates of the model Thursday evening, shortly earlier than the model opens the doorways to its third U.S. retailer on Greene Road.
The Saks set up, which incorporates six devoted home windows on the 49th Road nook, includes a black backdrop lower by a succession of geometric neon lights — an aesthetic that speaks to each the model and the quick tempo of New York Metropolis.
Related visible components are replicated inside the shop in devoted pop-up shows of the gathering situated within the ladies’s up to date division on the fifth ground and the lads’s superior designer and up to date space on the seventh ground.
The Saks partnership marks the official launch of the model’s fall assortment.
“We’re thrilled to solely launch Palm Angels’ fall/winter 2023 assortment at Saks,” stated Tracy Margolies, chief merchandising officer of the retailer. “It’s been thrilling to convey Francesco’s imaginative and prescient to life with the takeover at our New York flagship retailer and we all know that our clients shall be delighted so as to add the gathering to their fall wardrobes.”
“Saks was certainly one of our first alternatives,” stated Ragazzi, the previous artwork director of Moncler, of the model that was based in 2011 as a photographic documentation of L.A.’s skater tradition. That advanced right into a e-book, revealed by Rizzoli in 2014, and subsequently right into a menswear model in 2015. It has since grow to be identified for its distinct Italian-skewed tackle American tradition and subcultures. The model is a part of New Guards Group, which additionally owns Off-White, Marcelo Burlon, Heron Preston and others.
He stated the U.S. at the moment represents round 40 p.c of total gross sales for the model, with males’s ready-to-wear accounting for 80 p.c of the enterprise and the fledgling ladies’s assortment making up the rest. “The U.S. market is essential for us,” he stated.
That’s one purpose Palm Angels shall be including its third retailer within the States. The corporate at the moment has a unit on the Wynn in Las Vegas in addition to within the Design District in Miami. The Florida retailer is within the means of being doubled in dimension. Following the SoHo retailer, which measures 2,300 sq. ft and can formally open on Saturday, Palm Angels will open a retailer at South Coast Plaza in Costa Mesa, Calif., by the top of the 12 months, he stated.
Palm Angels additionally has a partnership with F1, the favored racing collection, and it created two collections for the MoneyGram Haas F1 Group. The road provided motorsport-inspired T-shirts, sweatshirts, hoodies, chinos and a particular varsity jacket that was launched in Miami in early Could.
For the model as a complete, Razazzi sees “big alternative” in a number of areas sooner or later. That features increasing womenswear, including equipment, sneakers and different footwear, opening extra shops and growing its presence in Asia. “We’ve got shops in Korea and China, however there’s nonetheless quite a bit to do there,” stated Domenico Galluccio, advertising and communications director. “We need to develop, however we need to develop wholesome.”
Palm Angels additionally operates shops in its hometown of Milan in addition to Paris.
Ragazzi stated that though the model discovered its footing first in streetwear, as soon as a buyer walks right into a retailer and sees the total vary of product provided, it helps increase enterprise.
“After they see it, they like the shop and benefit from the model. Our objective is to offer them extra product to purchase.”
The Palm Angels set up will stay in place at Saks by means of Oct. 24. The gathering may even be promoted and offered at Saks.com and on its social media channels.