Paraiso Miami Seaside Units Designer Lineup and Activations

Paraiso Miami Seaside, the swimwear and resortwear occasion, has launched its designer lineup, which incorporates greater than 12 new and veteran labels. The occasion, which usually takes place in July throughout Miami Swim Week, has moved to June 8 by 11.

Among the many manufacturers taking part are Azulu, Seaside Bunny, Kittenish, LainSnow, Liliana Montoya, Luli Fame, Oh Polly, OneOne, Sinesia Karol, Natasha Tonic, Seafolly and Shan. The Blonds may also host a trend present on the Paraiso Tents.

The occasion takes place on the tent at Collins Park on Miami Seaside. Paraiso may also host pop-ups and auxiliary experiences throughout a number of venues together with W South Seaside, Soho Seaside Home, Plymouth Miami Seaside, Queen Miami Seaside, Sofia’s, Esme Lodge and the Miami Design District.

Paraiso Miami Seaside has partnered with Summer season Vogue Summit, the inaugural two-day convention at W South Seaside on June 8 and 9 that may options audio system from corporations in swimwear, resortwear trend and sustainability.

Amongst these taking part shall be Frannie Shellman, chief advertising and marketing officer of Showfield’s; Rebecca Saygi, swimwear and activewear strategist at WGSN; Tim Moore, govt director of Hildun Corp.; Corey Kaye, swimwear and sleepwear purchaser at Bloomingdale’s; Raphael Camp, managing director of Comexposium USA, and Jessie James Decker, singer, songwriter, TV persona and clothier.

“Swim week trend exhibits solely come yearly and Paraiso’s date change was centered on maximizing the publicity for these manufacturers within the high-summer season. Shoppers, influencers and editors begin overlaying swim as quickly as Memorial Day rounds and we wished to align the platform to have manufacturers capitalize on the time of yr when most of their gross sales happen,” mentioned Natalija Dedic Stojanovic, founding father of Paraiso Miami Seaside.

Along with the off-site experiences, Planet Vogue runway exhibits on the SLS South Seaside will current a number of manufacturers all through a two-day program, together with Chloe Rose, Keva J, Tiny Swim, Beau Swim, Origins of Oceans, Veve Swim and a bunch of sustainable swimwear manufacturers.

The Miami Design District will host a number of activations throughout the occasion, together with a Sew Lab pop-up that includes Latin American designers and an in-store activation on the multibrand boutique Elle’s, which is able to host a trunk present in partnership with sustainable swimwear label Huna G. The Miami-based retailer Bossa Idea may also supply unique designs by Latin American designers in a Summer season Home pop-up at W South Seaside.

For the fourth yr in a row, Paraiso could have an Upcycle Problem in collaboration with Istituto Marangoni Miami, a design competitors, the place a particular group of scholars are paired with design mentors, who this yr shall be Tropic of C, Vitamin A, Riot Swim, VDM The Label, Peixoto and PQ Swim.