Paul Mescal, Xiao Zhan Entrance New Gucci Marketing campaign Devoted to Signature Horsebit 1953 Idler

MILAN – Paul Mescal or Xiao Zhan? Why select between two of at this time’s most sought-after darlings within the film and music industries when each can be part of the celebrations of an iconic footwear model? 

Gucci tapped the skills to entrance its latest marketing campaign, to be launched on Monday, this time to mark the 70^th anniversary of its Horsebit 1953 idler design. The photographs add to a string of campaigns centered on highlighting the model’s signature designs, following those devoted to the Jackie 1961, Horsebit 1955 and Bamboo 1947 luggage.

Conversely to these specializing in the purses, the loafers’ photos have been developed below the inventive imaginative and prescient of Sabato De Sarno, due to this fact constructing on the brand new visible course marked by the buzzy campaigns that includes Daria Werbowy and real-life couple Unhealthy Bunny and Kendall Jenner.

The brand new in-studio photos painting each Mescal and Zhan comfy carrying the home’s loafers, that are outlined by the miniaturized horse bit — a double ring linked by a bar — that could be a signature of the Kering-owned model.

Specifically, Chinese language sensation and Gucci international model ambassador Zhan was photographed by Feng Li lounging on leather-based armchairs whereas carrying his forest inexperienced and chocolate-hued sneakers with a white shirt, denim pants and a camel coat, or sporting black loafers in distinction to a complete white look and checkered coat.

Photographed by Heji Shin, Gucci ambassador and Academy-award nominated actor Mescal was portrayed in numerous outfits and poses. These ranged from sitting or mendacity on a carpeted ground whereas carrying a white T-shirt, inexperienced pants and black loafers, to placing his toes towards a wall or on a crystal desk to additional highlight the sneakers, which he wore with white socks. 

Tracing again to the ‘50s, the horse bit ingredient is among the many key codes of the Florentine home, showing as ornamental motif or purposeful element throughout ready-to-wear, luggage, belts, jewellery and silk scarves, amongst others.

The introduction of footwear coincided with the opening of the primary Gucci boutique in New York Metropolis and the model’s American enlargement. The horse bit first grew to become a signature ingredient in males’s shoe kinds, earlier than being translated right into a ladies’s model within the ‘60s. Whereas initially supplied with a tapered silhouette and a better heel, the ladies’s design was ultimately revisited to reflect the boys’s form within the late ‘70s. In 1985, the model grew to become a part of the everlasting assortment on the Metropolitan Museum of Artwork for instance of Italian iconic design.

Over the a long time, Gucci’s completely different inventive administrators supplied their very own tackle the footwear’s traditional form and its equestrian aesthetics, together with De Sabato’s most up-to-date interpretation — a hard-to-miss flatform model that stood out at his debut runway present in Milan final month.

This model additionally appeared within the British leg of the “Gucci Cosmos” exhibition, a touring present highlighting the model’s pivotal designs from its greater than 102-year historical past. As reported, the exhibit was first unveiled in Shanghai in April, earlier than opening final week at 180 Studios at 180 The Strand in London, the place it should run till Dec. 31. 

Whereas Zhan was on the star-studded visitor listing of the Shanghai opening, Mescal joined “Regular Individuals” costar Daisy Edgar-Jones and the likes of George MacKay, Salma Hayek Pinault, Lila Moss, David Sims, Pierpaolo Piccioli and De Sarno in feting the British opening final week.