MILAN — Philippe Mannequin Paris is venturing into a brand new route, launching a males’s and ladies’s attire assortment as managing director Stefano Di Nezza has appointed Finnish designer Tuomas Merikoski artistic director of the model.
Beforehand designed in-house, the attire line was first launched in December 2021 as a see now, purchase now assortment, however beginning with fall 2024 it is going to be introduced in season.
Merikoski is the founding father of the Aalto model, and has labored in Paris at Louis Vuitton with Kim Jones and at Givenchy with Riccardo Tisci. Aalto was a finalist of the LVMH Prize in 2016. His first assortment for the model shall be unveiled in January.
“I like his model, and it’s in sync with the model, he represents the precise mixture of worldwide cultures and completely different types, together with the French one, whereas not being purely French,” stated Di Nezza.
The model’s founder, additionally an artist and painter, within the ’80s invented the progressive and profitable “Elastique,” a snug heeled shoe model crafted from elastic bands. All through his profession he has collaborated with key Paris designers and types, from Claude Montana and Jean Paul Gaultier to Christian Dior and Lanvin, amongst others, famous Di Nezza.
The manager doesn’t imagine the attire launch is a stretch for the model, however is in step with its historical past. As soon as an organization spanning from high fashion equipment to inside design initiatives, Philippe Mannequin was relaunched in 2008 as a males’s and ladies’s premium sneaker firm, fully manufactured in Italy’s Riviera del Brenta footwear district.
“There are some exact codes that belong to the heritage and are nonetheless a part of the model: coloration, volumes from structure and design, Paris as a cosmopolitan metropolis that’s inspiring however can also be a hub of cross-pollination of worldwide cultures,” stated Di Nezza. “Tuomas is eclectic and embodies and expresses all this by means of his creativity. He brings an architectural idea of shapes and volumes however has chosen Paris as his house for the previous 20 years and is consistently influenced by it.”
The designer can also be aware of the atmosphere and the corporate is aiming to change into carbon impartial by 2025.
In July 2016, 21 Investimenti, the personal fairness agency Alessandro Benetton based in 1992 and now referred to as 21 Make investments, acquired a majority stake in model. The corporate has gross sales of 40 million euros.
Costs will vary at round 300 euros for pants and as much as 1,000 euros for a jacket or coat.
Di Nezza, who was beforehand normal supervisor of FMM Srl, the corporate that operated the Frankie Morello label, stated the distribution focus shall be totally on selective wholesale, a channel that now counts round 800 factors of gross sales. A brand new on-line retailer will bow on the finish of October. There are two immediately operated shops, in Milan and Paris.
With the autumn season, the U.S. market shall be a key focus, stated Di Nezza.
“The model was once product-oriented, however now we need to convey a extra rounded idea affiliate to a mode of life, with consistency and readability,” stated Di Nezza.