When Brunello Cucinelli involves New York this week, he’ll be receiving an awesome large welcome from Saks.
Saks and Cucinelli are celebrating 25 years of partnership with an unique capsule assortment, a visible takeover of Saks’ New York flagship, a non-public dinner in New York Metropolis and digital content material throughout Saks’ channels.
In tandem with the capsule launch and New York Metropolis flagship takeover, Saks will launch Cucinelli’s first fragrances because the unique wholesale companion within the U.S.
Saks just lately unveiled newly renovated Cucinelli girls’s and males’s outlets on the New York flagship, which have each expanded considerably in measurement and have new design parts.
“We’ve been speaking to Brunello and their group for awhile to determine what we will do to have fun our partnership,” mentioned Tracy Margolis, chief merchandising officer at Saks. “All the celebrities have been aligned for this 12 months.”
“We’re launching their fragrances completely at Saks, and we put collectively a gorgeous, unique capsule of about 30 skus [stock keeping units]. It’s all about craftsmanship and magnificence and timeless silhouettes. It’s a group that merges their model and our model and actually characterizes his craftsmanship,” she mentioned.
Requested how the model is performing this fall at Saks, Margolis mentioned, “We’re very proud of our partnership with Brunello Cucinelli.” She mentioned what attracts the Saks buyer to the gathering is “the standard, the craftsmanship, the timeless silhouettes and the consistency. It’s the best craftsmanship, and it’s elegant,” she mentioned.
Cucinelli’s unique capsule assortment for Saks consists of ladies’s and males’s ready-to-wear and equipment. A impartial, muted shade palette, impressed by Italy’s wonderful marbles, travertines and pietra serena is the premise for the timeless items that may dressed up or down for any event.
Ladies’s objects vary from $1,695 to $10,995, whereas males’s objects are $530 to $9,495. The fragrances are $210.
The capsule can be featured closely on-line and in-store.
In a Zoom interview with Brunello Cucinelli final week, he mentioned Saks is considered one of his greatest purchasers worldwide. They’ve been doing enterprise collectively since 1998 when Cucinelli was simply making girls’s and males’s knitwear for them. “That’s when this nice relationship began off. They have been an important supporters that we must always do a complete look, as an alternative of simply sweaters,” mentioned Cucinelli by an interpreter.
“There have been some very enjoyable moments over the 25 years,” mentioned Cucinelli, citing conferences full of jokes and pranks with former Saks executives Ron Frasch and Joe Boitano.
The North American market accounts for 35 % of Cucinelli’s complete revenues, he mentioned.
The ladies’s assortment consists of versatile clothes that simply combine and match, together with intricately crafted knitwear, on a regular basis attire, structured tailoring and denim and leather-based jackets. Geared to fall and winter climate, there are cashmeres, smooth shearlings and iridescent suedes with Cucinelli’s signature monili embroidery and fluid materials with ’90s-inspired boxy silhouettes and sartorial motifs.
The lads’s assortment is constructed round totally different moments and desires of the day. There are blazers and fits mixed with knitwear for what Saks calls “subtle nonchalance in true Brunello Cucinelli fashion,” together with joggers for downtime, and basic shawl-collar cardigans and leather-based jackets for the weekend. Materials and pure yarns add texture to the clothes, together with cashmere, corduroy and cavalry twill.
The gathering is accessible completely on saks.com and at 15 Saks Fifth Avenue shops throughout the nation, beginning Tuesday.
To have fun the partnership, Cucinelli will take over Saks’ New York flagship with a particular Fifth Avenue window show within the six primary Fifth Avenue home windows and immersive visible installations all through the shop from Tuesday by Oct. 30.
The window show on Fifth Avenue goals to replicate the fascination and worth of gradual journey. The practice that travels by Saks’ storefront, The Solemeo Categorical, conveys a perfect practice journey between two continents, between two international locations, and between two cities as totally different as New York and Solomeo, the medieval Umbrian hamlet the place Cucinelli relies, linked by a relationship primarily based on the fixed seek for innovation, excellence and wonder, based on the businesses.
The journey continues inside the shop by 5 outposts, every positioned on a special flooring of the constructing: a practice compartment with retro aptitude on the primary flooring and telephone cubicles are positioned on each side of the ladies’s shoe flooring. A bar cart is featured on the fourth flooring housing womenswear, and a ready room overflowing with baggage will be discovered on the lads’s sixth flooring. Each rtw flooring are additionally residence to Brunello Cucinelli’s renovated girls’s and males’s outlets, which characteristic classic wooden design parts meant to replicate the vibe of a typical Italian lounge. Area may even be devoted to the brand new perfume assortment on the wonder flooring, bringing the scents and sensations of the Umbrian countryside to New York Metropolis.
The colours and finishes which have develop into the hallmark of the Solomeo model characterize the shows, designed to right away convey the sensation of a soothing and splendid journey. The cashmere suitcases that adorn the home windows and outposts function symbols of the cultural journey that crosses and connects the 2 cities.
Discussing the journey theme, Cucinelli defined, “We’re someway on our approach towards a brand new time and want to maneuver towards this new time the place we have to discover a stability with the environment, with creation and with our lives. That’s why we picked concepts of touring. It reveals the love we now have for journey and in addition touring towards a brand new time.”
“Journey has all the time epitomized luxurious. Whenever you journey, you need to be in your greatest garments and have your luxurious suitcases with you. It epitomizes magnificence in a approach,” he added.
Requested what New York and Solomeo have in widespread, Cucinelli laughed. “That is actually an awesome query. The managers would all the time come to Solomeo to be taught concerning the model and be immersed within the model. That’s why we developed such an awesome relationship. Additionally, when it comes to visible merchandising, we now have all the time highlighted that the model of their shops represents our tradition, the tradition of the hamlet, the tradition of high quality, or a selected life-style, in an effort to have the change of those two cities.”
Cucinelli mentioned he’s hoping for “many bestsellers,” at Saks.
“We like the general style and having an elegant, clear, sober, high-quality assortment in muted colours. It must match completely our style and Saks’ purchasers’ tastes,” he mentioned. As for the way it differs from his common fall assortment, he mentioned these are types that have been designed completely and particularly for Saks.
Cucinelli confused that exclusivity is significant to the general enterprise. “For our firm, completely has all the time been one of many founding pillars. We’ve all the time needed to fabricate a product that has top-notch high quality, is unique and uncommon. Exclusivity and rarity must be vital options of our product and hopefully this product will final for years,” he mentioned.
Saks and Cucinelli is celebrating the initiative and their long-standing partnership with a non-public occasion in New York on Tuesday that includes an look by Cucinelli.
The perfume launch at Saks consists of two eau de parfums: one for ladies, and one for males. The fragrances are impressed by the Italian countryside, with scents meant to evoke landscapes, medieval art work and a powerful sense of spirituality.
Brunello Cucinelli Pour Femme, created by perfumer Daphne Bugey, captures the lightness of cashmere by vetiver and cedar, together with heat hints of chestnut, pink pepper and the zing of orange blossom. Brunello Cucinelli Pour Homme, created by grasp perfumer Olivier Cresp, options cypress and juniper forming a zesty-woody base, brightened by Italian begamot and lemon, with a contact of spicy ginger.
Brunello Cucinelli Parfums can be accessible at Saks three months prematurely of different wholesale companions.
Digital content material showcasing the capsule assortment, the flagship takeover and the perfume launch will seem on saks.com and throughout each manufacturers’ social media channels, together with an unique interview with Cucinelli on The Edit, Saks editorial hub for style information and magnificence inspiration. Saks may even characteristic the capsule assortment on each its girls’s and males’s homepages on saks.com.