MILAN — Greater than a century has handed since Mario Prada, Miuccia Prada’s grandfather, opened his first store in Milan’s Galleria Vittorio Emanuele II in 1913, and the corporate is getting down to hint the wealthy historical past of the model by staging its second Pradasphere occasion.
The exhibition will run in Shanghai beginning Dec. 7 till Jan. 21 with a collection of tales curated by co-creative administrators Miuccia Prada and Raf Simons.
Greater than 500 artifacts, each bodily and digital, can be on show, drawn from the style archive in addition to from Prada’s actions, showcasing its influence on the luxurious trade and within the fields of artwork, structure, tradition and sport.
Particulars on the situation haven’t been revealed but, so it’s not recognized whether or not Pradasphere II, which can be free and open to the general public, could possibly be held on the Rong Zhai mansion in Shanghai, which Prada restored and unveiled in 2017 as a multipurpose model and cultural area.
No different occasion marked Prada’s a hundred and tenth anniversary this yr.
The primary Pradasphere passed off in 2014 at Harrods, the place Prada even created a model of Marchesi, the nineteenth century Milanese pasticceria, or pastry store, it bought earlier that yr, on the shop’s fourth ground terrace. On the time, it spotlighted heritage gadgets from the Prada archives, and a “historical past wall” underlining the model’s involvement with the Fondazione Prada and the America’s Cup.
There was additionally screening room with brief movies by administrators akin to Wes Anderson, Roman Polanski and Ridley Scott and a show of the model’s architectural initiatives by Rem Koolhaas/OMA and Herzog & de Meuron.
The venture got down to study the inspirations, thought processes and recurring themes within the work of Miuccia Prada, who was the only real inventive director of the Prada model till Raf Simons’ arrival in 2020.
Following Harrods, the exhibition traveled to Hong Kong in November that yr.
A custom-made construction was constructed on the rooftop of town’s Central Ferry Pier 4, displaying greater than 60 outfits from the Prada collections, together with particular equipment, archival never-before-seen objects, a wide array of photographs, movies, books, in addition to architectural initiatives developed with OMA and brief movies for the model directed by Polanski, Anderson, Scott and Yang Fudong.
Pradasphere II will even be itinerant.
As a part of the Prada Group’s managerial reorganization kicked off earlier this yr, Gianfranco D’Attis was named chief government officer of the Prada model in January. He was beforehand president of Christian Dior Couture Americas. Andrea Guerra took on the function of CEO of the group, and Patrizio Bertelli that of chairman.