Shanghai-based Company Boh Mission Enters South Korea

LONDON — Boh Mission, the Shanghai-based communication, inventive and branding consultancy company based by former Mr Porter alum Bohan Qiu, will develop into the homeland of Ok-pop with Boh Korea, an unbiased enterprise led by Jeffrey Jin.

With the purpose of bringing “a refreshed strategy to inventive communications within the South Korean market,” Boh Korea will launch subsequent month with service choices together with communications, inventive manufacturing, casting, movie star administration and branding consultancy for shoppers equivalent to Calvin Klein, Amiri and Nanushka.

An extended-term accomplice of Boh Mission, Jin has led Jfry, a inventive manufacturing service in Seoul, growing branding methods for shoppers like Shinsegae and Emart.

“With Ok-pop and South Korean tradition gaining large world consideration and momentum, we actually consider we’re solely on the beginning line of showcasing the complete inventive potential of South Korea at present. Our collaboration is about extra than simply connecting two factors on a map; it’s an invite to delve into the untapped inventive and modern skills that exist right here in [South] Korea and throughout Asia.

“As a substitute of merely introducing ourselves to the worldwide inventive scene, we’re actively inviting them into this unexplored territory. I’m absolutely dedicated to bringing Korean creativity and genuine voices into the highlight and serving to rising skills get the popularity they deserve, each in [South] Korea and on the worldwide stage,” Jin stated.

Present in 2019 by Qiu, Boh Mission has develop into one of many buzziest style businesses in China with shoppers starting from world manufacturers like Dries Van Noten, Calvin Klein, Amiri, Dionlee, Ottolinger, Nanushka and Machine-A in addition to rising native designers equivalent to Rui, Louis Shengtao Chen, Yueqi Qi, Windowsen, Markgong and Near4Rest.

The agency has additionally labored on cultural session tasks for Louis Vuitton, Marni and Alaïa, and is engaged on upcoming tasks with Diesel for the Chinese language market.

The 2 workplaces have additionally collectively labored with Ottolinger and Alaïa on particular tasks, and can be part of forces for the upcoming spring 2024 Paris Vogue Week.

In an interview, Qiu stated it’s “a really pure transfer into the South Korean market.”

“China and South Korea are two main style hubs within the style and inventive business at present. The facility of Ok-pop has led Asian voices to new heights internationally whereas Chinese language creatives have additionally been crafting their very own voices domestically for years. With the rise of unbiased designers and the necessity for a brand new method of communication in each international locations, we really feel strongly about becoming a member of forces between the 2 markets. This partnership goals to fuse communities, create synergies and unlock new potentialities between these two cultural epicenters of the world at present that we name dwelling,” he stated.

“For China, now we have been constructing an ideal native ecosystem throughout COVID-19, supporting native inventive and design skills, and innovating a brand new method for a way manufacturers can localize out there that feels each related and culturally right.

“Equally for South Korea, a brand new era of shoppers has full entry to the whole lot in every single place all of sudden. We need to current what’s actually cool, what’s actually happening that’s altering the scene and the way individuals assume and understand, and craft actually attention-grabbing messages that won’t all the time be a duplicate, however are stuffed with pondering and localized market data,” Qiu added.

Qiu studied political science and journalism on the College of Hong Kong, and Sciences Po in Paris prior to creating his lobby into style as a author. He later joined Mr Porter as a communications govt, taking care of the APAC area till 2019.

Boh Mission now employs 18 individuals in Shanghai, and two in Seoul.