Italian designer Daniele Lombardo is helming the relaunch of the Simply Cavalli model, which has been silent for just a few seasons and has returned to current collections to press beginning with the spring 2024 season.
On this new chapter Lombardo is dedicated to shifting the notion of the model, affirming its separate id moderately than relegating it to being a mere second line to its greater sibling Roberto Cavalli. To take action the designer is anchoring his imaginative and prescient in an eclectic mixture of streetwear and sportswear that might resonate with Gen Z-ers.
“My problem is to dialogue with these youthful generations, not simply merely make T-shirts to promote to them,” stated Lombardo over Groups. He discovered within the sense of insurrection skilled at that age a inventive set off and a approach to join along with his goal clients. “It’s a sense all of us shared, the one factor that has modified now could be the idea of sensuality. For Gen-Zers, this isn’t all the time expressed by a brief gown but additionally with an outsized hoodie, for instance,” stated Lombardo.
Cue the mix-and-match prints and conflict of proportions within the assortment. Daring tracksuits that includes a patchwork sample mingled with body-con frocks; bowling shirts and oversize knits embroidered with a brand new emblem in Gothic font coexisted with cargo pants or sequined alternate options, whereas pleated lengthy clothes in Technicolor motifs appeared subsequent to maxi hoodies and sport-inspired crop tops.
The model’s signature animal prints — right here become pop visuals — dominated the lineup alongside denim, which got here below many guises: overprinted, distressed, bleached or run by graphic stitching in contrasting colour. A denim pant additionally got here with a removable element on its again label supposed to be handed like a love message, in a gimmick devised by Lombardo to “discover methods for patrons to work together with the product.”
Different easy-to-approach separates got here with daring hand-drawn graphics and loud messages. “Theirs is the age by which it’s a must to demand magic from life. You’re bodily robust, life hasn’t bent you but, so ‘f–okay abnormal’,” he stated, citing one of many phrases printed on a T-shirt.
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