The Marena Group has partnered with Match:match.ai to launch an AI-powered body-scanning app to allow “plastic surgeons in a clinic to match their sufferers with the post-op clothes that match them finest,” the businesses mentioned Monday.
Phrases of the partnership weren’t disclosed.
The Fitmatch.ai expertise is utilized by retailers and types resembling Savage x Fenty, Macy’s and Fabletics. “Marena’s partnership with Match:match will take this expertise to plastic surgeons throughout the U.S. and past to help physicians and nurses in precisely sizing their sufferers for optimum restoration,” the corporate mentioned.
“At Marena, we now have all the time been dedicated to offering the highest-quality compression clothes to help affected person therapeutic,” mentioned Colin Marafko, chief advertising and marketing and e-commerce officer of Marena. “This partnership with Match:match permits us to take that dedication to a brand new stage by making certain the affected person is within the best measurement and magnificence garment for his or her distinctive anatomical traits and process.”
Dale Clendon, chief government officer, mentioned the app “not solely ensures every affected person is within the correct Marena garment, but additionally saves physicians time with handbook measuring and will increase their confidence that their sufferers will likely be happy with their outcomes.”
The businesses mentioned, till now, it’s been difficult to have an ideal match for post-surgery compression, which is vital to help the therapeutic course of. “With surgeons performing a whole bunch of 1000’s of breast augmentations, lifts and discount procedures alone, and thousands and thousands of different aesthetic procedures annually, fixing the post-surgery match concern is a precedence for well being professionals and sufferers,” the businesses mentioned.
The app is designed to find out the exact measurement and match. “The app predicts the best garment and measurement based mostly on a affected person’s distinctive anatomical traits and the process they’re present process,” the businesses mentioned. “This stage of precision enhances consolation and effectiveness through the restoration course of.”
Haniff Brown, founder and CEO of Match:match, mentioned the launch of the app “will assist eradicate the guesswork plastic surgeons and their sufferers have historically confronted when choosing post-op restoration put on.”
Dr. Michael Suzman, a board-certified plastic surgeon, mentioned there’s “a vital want for this sort of expertise available in the market and in surgical care. In my expertise, this 3D body-scanning expertise results in higher match and improved affected person experiences and surgical outcomes. The added advantages embody lowered garment returns and fewer match complaints, which assist each companies and the setting.”