Columbia Sportswear Firm introduced on Thursday the appointment of Cory Lengthy as president of model Sorel. He’ll tackle the place in December.
Lengthy, who has a protracted historical past within the footwear and attire industries, involves Sorel from DC Sneakers, the place he held the position of worldwide basic supervisor and chief international service provider. He has additionally held roles at manufacturers like Mitchell & Ness, Asics, Supra and Converse.
“We’re delighted to have Cory be a part of the Sorel household,” stated Craig Zanon, senior vp of rising manufacturers at Sorel. “His energy of management and consumer-champion mindset will probably be key in fueling the following period of Sorel development.”
Lengthy takes on the place from Zanon, who stepped into the position as interim president in June after Sorel president Mark Nenow stepped down from the position as a result of well being causes. Nenow was within the place for 16 years.
The appointment comes shortly after Sorel hosted its first pop-up initiative in Williamsburg to have fun its 60-year heritage, its basic Caribou boot model, and a collaboration with musician and actress Chloe Bailey. The pop-up was a part of the model’s new technique of increasing its buyer base to new audiences, together with globally.
Final yr, Columbia Sportswear acknowledged Sorel can be its fastest-growing model this yr, projecting a 20 to 22 % development price within the subsequent three years. In 2022, Sorel noticed internet gross sales of $347 million.