Steve Madden Extends Partnership With January Digital

After working with January Consulting, the consulting arm of January Digital, Steve Madden Ltd. has named the dad or mum firm its digital company of file in North America. “January Digital will likely be chargeable for growing and executing Steve Madden’s digital media technique and funding,” the businesses mentioned in an announcement.

Phrases of the partnership weren’t disclosed.

January Digital mentioned it’s going to construct, plan, execute and analyze all of Steve Madden’s digital media promoting. Steve Madden designs, supply and brings to market vogue footwear, equipment and attire (for males, girls and kids). Apart from its namesake model, the corporate has further manufacturers together with Dolce Vita, Betsey Johnson, Blondo and Greats. The corporate additionally has a personal program with retailers and licenses purses and footwear beneath the Anne Klein model.

The model first labored with January Consulting within the fall of 2022 “to remodel the model’s media technique and advertising and marketing measurement methods,” the corporate mentioned including that consequently, “Steve Madden noticed improved cross-functional alignment and communications, elevated collaboration and boosted productiveness throughout the group.”

Josh Krepon, president of U.S. direct-to-consumer and international digital at Steve Madden, mentioned over the previous yr, “January Consulting has helped us drive organizational enchancment throughout the Steve Madden enterprise and has helped us achieve a brand new perspective on how we plan and consider our advertising and marketing combine and its effectiveness.”

Krepon mentioned the corporate plans to “execute a very built-in, end-to-end, digital media plan to serve our prospects’ wants and develop the Steve Madden model.”

Vic Drabicky, founder and chief govt officer of January Digital and January Consulting, praised the partnership and mentioned the corporate believes “the mixture of their nice product, model heritage and skilled management crew with our crew’s technique, media, information and management capabilities will drive distinctive outcomes and construct an incredible partnership.”