Calvin Klein continues its Calvins or Nothing collection with a marketing campaign centered on globally acknowledged athletes on the high of their recreation that goes dwell Tuesday.
Featured are Alex Morgan, American skilled soccer participant and Olympic gold medalist; Chloe Kelly, English skilled footballer; Kenza Dali, French skilled soccer participant; Mana Iwabuchi, Japanese skilled footballer and Olympic silver medalist, and Mary Fowler, Australian skilled soccer participant.
The marketing campaign, shot by Brianna Capozzi, highlights every girl in an intimate setting designed to disclose their confidence and sensuality. They’re photographed in close-ups and full-body photographs portraying their athleticism, energy and vulnerability.
The solid is wearing important Calvin Klein types, together with new Fashionable Cotton Underwear; Excessive Rise Straight; 90s Straight, Straight, and Bootcut denims; cropped and traditional trucker jackets, and signature brand tees.
In March, the corporate unveiled a Calvin or Nothing marketing campaign that featured a solid of world stars resembling Jennie Kim of Blackpink, Kendall Jenner, FKA Twigs, Michael B. Jordan and Aaron Taylor-Johnson.
This new marketing campaign will seem throughout paid media, together with digital and out-of-home places all over the world, in addition to Calvin Klein’s owned social channels and e-commerce websites.