There’s a New Head at Amazon Trend

The Amazon Trend machine has a brand new chief — Jenny Freshwater, who has been with the e-commerce firm since 2010 and is taking up the title of vice chairman of trend and health. 

That places a brand new hand on the wheel at what Wells Fargo has estimated is a $67 billion attire and footwear enterprise within the U.S. alone, together with third-party gross sales. 

Freshwater was most just lately vice chairman of visitors and advertising expertise, which the corporate mentioned made her “accountable for constructing world, cross-channel and traffic-driving advertising capabilities, together with by way of social media, creator progress and world procuring occasions like Prime Day, Black Friday and Cyber Monday.”

Earlier than that, she held management roles in Amazon’s operations unit and served as vice chairman of forecasting. 

Freshwater takes over the enterprise from Muge Erdirik Dogan, who led Amazon’s trend enterprise since February 2021. 

Erdirik Dogan left to turn into the chief expertise officer at Nike Inc., based on a report on Bloomberg, citing a memo to Nike staff from chief govt officer John Donahoe.

In February, Nike’s world chief digital data officer Ratnakar Lavu — then the corporate’s prime expertise official — left the corporate. Nike and Erdirik Dogan didn’t instantly reply to queries. 

Erdirik Dogan introduced an fascinating pedigree to the style trade having obtained a PhD from Carnegie Mellon in optimizing provide chains in chemical crops.

That helped her oversee a sprawling trend enterprise that features attire, footwear, sports activities, outside, train gear, luxurious trend and jewellery in addition to the Shopbop and Zappos subsidiaries.

She efficiently introduced large trend manufacturers on board, together with Coach, which has crowed over the expertise, presentation and viewers provided on the positioning and features a “View in 3D” characteristic.

Erdirik Dogan additionally led Amazon Luxurious shops enterprise, which has not attracted trend’s megawatt high-end luxurious manufacturers, however it has made some inroads, as an example with an unique bridal assortment with Rodarte.