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TikTok Launches TV App in Canada and the US, Customers Can Now Watch Movies in Horizontal Kind

(Photograph : Unsplash/ Solen Feyissa) TikTok app

TikTok introduced that it’s increasing its platform simply earlier than the Thanksgiving holidays in the USA. Beforehand, the social media firm launched its TV app in North America in partnership with Amazon Hearth TV. 
On Nov. 23, TikTok mentioned it’s going to roll out its TV app to extra platforms throughout North America, together with Android TV OS units, Google TV, some LG Sensible TVs and Samsung Sensible TVs. 
TikTok TV App Roll Out
The TikTok TV app is ready to revamp the favored video app for the large display screen. Like its cellular model, the app provides entry to each a person’s “For You” and “Following” feeds when logged in, in keeping with TechCrunch. 
Customers may also be capable to see the “Uncover” web page that options a few of the well-liked content material throughout the platform, together with in classes like gaming, meals, comedy, sports activities, journey, and animals. 
Nevertheless, not like on smartphones–where customers should swipe up and right down to undergo the video, the TV app has an AutoPlay characteristic that permits you to undergo your feed repeatedly with out interruptions. 
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The app comes with a dimmer model of the video positioned within the background if you happen to want to use the vertically shot movies by way of your display screen to make the expertise extra attention-grabbing as a substitute of simply the black bars on the edges that fill the display screen, in keeping with The Verge.  
Prior to now, TikTok had provided a TikTok TV app for Google TV and Android TV in the UK, Germany, and France however had but to deliver that model of the app to customers in the USA and Canada. 
Additionally, TikTok launched its TV app on Samsung TVs in the UK in 2020. Samsung mentioned it will roll out the app to many of the 2021 sensible TVs in the USA later this yr. 
TikTok additionally now says that the brand new TV app might be accessible in LG Sensible TV fashions from 2018 to 2021 so long as it runs webOS 4.0 by way of webOS 6.0. This characteristic will put TikTok in direct competitors with YouTube, in keeping with Engadget. 
Video App in TV Screens
Google’s video app already has a robust presence on TV screens, the place greater than 100 million customers in the USA watch YouTube and YouTube TV on their screens. 
Additionally, third-party analysis from eMarketer discovered that greater than half of YouTube viewers in the USA, which is estimated round 113.1 million folks, can now watch by way of a linked TV gadget. 
Nevertheless, a variety of these customers could now not be curious about quick movies. Google mentioned that the watch time of YouTube content material over half-hour lengthy had elevated by 90% in a yr. 
That might level to TV viewers’ curiosity in longer-form video content material than smartphone customers. With plans for its TV app sooner or later, this will likely even have been a consider TikTok’s determination to broaden its most video size to 3 minutes earlier this yr. 
TikTok at present has a billion month-to-month customers, however that features a variety of markets that shouldn’t have entry to the TikTok TV app but.
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