Todd Snyder to Increase Retail Footprint in California

Todd Snyder is continuous to roll out retail.

Throughout a presentation of his spring 2024 assortment in New York on Wednesday, he revealed that he shall be opening two extra shops in California early subsequent yr, in South Coast Plaza in Costa Mesa and the Marin Nation Mart in San Francisco.

Snyder, who operates 14 shops across the U.S., mentioned: “Our number-two and number-three markets are Los Angeles and San Francisco,” prompting him to hunt house to serve clients in these communities. His prime market is New York, the place he has models in NoMad, Rockefeller Heart, TriBeCa and Williamsburg, Brooklyn. He already operates boutiques in The Grove in Los Angeles and Hayes Valley in San Francisco.

Snyder had initially wholesaled the menswear model when he launched his eponymous assortment 12 years in the past. However over time, he determined to promote it completely in his personal shops and on his e-commerce web site. Though the designer didn’t rule out in the future promoting the road to different shops, that’s not within the playing cards proper now. As an alternative, the main focus is on increasing his assortment and including shops the place applicable.

Living proof, the spring providing will embody a few additions, equivalent to luggage and a bigger assortment of sneakers, the latter of which he launched final yr. For spring, slides and espadrilles shall be provided.

Snyder’s spring assortment is titled “La Playa” and was impressed by a classic picture he discovered of Gary Cooper and John Wayne from the ’50s at Acapulco’s famed Resort Los Flamingos decked out in resortwear.

That translated into tunics with mandarin collars, leisure jackets, mesh tops, lengthy dressy shorts and oversize pleated trousers. Linens, dobbies, ribbed cottons and mesh had been prevalent all through the road and complemented the more-dressy gabardine trousers and boxy blazers. There have been additionally cargo shorts in suede, printed rayon shirts and a darkish chocolate gabardine swimsuit.