Tommy Hilfiger has a brand new model ambassador.
The American designer has named British actor Damson Idris as its new menswear model ambassador. The actor was appointed to the position throughout this previous weekend’s Las Vegas Grand Prix, the place he attended alongside Hilfiger himself.
“Tommy Hilfiger is a real gentleman and icon of American style,” Idris stated. “Our ardour for motorsport is mirrored in our perspective to model. I consider by working collectively within the house between style and leisure we will set a brand new normal in modern partnerships, creating iconic moments on the observe and past.”
Idris is filming the upcoming untitled Components 1 movie, which is being directed by Joseph Kosinski and stars Brad Pitt. Hilfiger is sponsoring the movie, with one of many vehicles in it stated to function the designer’s emblem prominently.
“Components 1 and a partnership with a rising star of Hollywood — we’ve been dwelling within the quick lane this weekend,” Hilfiger stated. “I’ve at all times been impressed by popular culture and pushed by the boundless alternatives of merging style and leisure. Damson Idris is an icon of right this moment and tomorrow, and we’re thrilled to hit the accelerator on this partnership.”
With a protracted heritage in motorsports, the brand new model ambassador is a becoming selection for Hilfiger. The designer and his model had been one of many first to accomplice with Components 1, working carefully with racer Lewis Hamilton through the years on collaborations, campaigns and different initiatives.
Hilfiger furthered his partnership with F1 final yr by signing on one other model ambassador from the house, driver George Russell.
Idris joins a prolonged roster of Hilfiger model ambassadors, which has included celebrities comparable to Gigi Hadid, Zendaya, Shawn Mendes and others.