Toteme Launches Journey-focused Unique Capsule With Mytheresa

LONDON — Toteme, the nine-year-old Swedish up to date style model, is launching a travel-focused capsule assortment Tuesday with luxurious e-tailer Mytheresa.

The 26-piece capsule in deep navy and optic white contains ready-to-wear units in crisp cotton poplin and jacquard stripes, graphic skirts and clothes, monogram trousers, and a number of summer-ready sneakers and equipment.

Elin Kling, cofounder of Toteme, mentioned this annual journey assortment, unique to Mytheresa, represents “a distilled model of our excessive summer season look with items which are excellent for alleviating into trip, from mild summer season jerseys, crisp cotton poplin and crochet cover-ups to sartorial swimwear.”

Tiffany Hsu, vice chairman of womenswear and kidswear style shopping for at Mytheresa, mentioned the capsule showcases the model’s aesthetic of “fashionable minimalism and easy magnificence.”

“The gathering options versatile items which are excellent for journey. Our prospects will love the broderie anglaise gown and standout equipment just like the journey tote and leather-based crochet heels that may add ending touches to any summer season look,” Hsu added.

Mytheresa is likely one of the few on-line luxurious gamers that got here out stronger from the pandemic, due to its lengthy listing of unique capsule assortment partnerships with manufacturers like Prada, Etro, Nensi Dojaka, Giambattista Valli, and now Toteme, to draw massive spenders.

Earlier this yr, Mytheresa chief govt officer Michael Kliger had mentioned that progress was slowing total as a result of “aspirational” buyers had been placing the stops on spending amid the financial turbulence. Against this, the highest 3 % of consumers, which account for almost 40 % of Mytheresa’s gross sales, proceed to spend.

That elite group of consumers grew by 28 % within the quarter, in accordance with Mytheresa. The location continues to cater to them with “high-impact” occasions, model activations, and “cash can’t purchase” experiences in Europe, the Center East, and the U.S.

Since receiving funding from the Swedish funding fund Altor in 2021, the model has launched into a gentle world retail rollout, increasing into China, South Korea and the U.S. Final summer season, the model launched its first U.S. retailer in Manhattan’s SoHo neighborhood.