Toteme to Open First European Flagship on London’s Mount Avenue

TOTEME TO LONDON: Swedish clothes model Toteme is on a retail streak, and will likely be opening its first European flagship on Mount Avenue in London, based on business sources.

The shop will open at quantity 12, in an area previously occupied by Balenciaga. The owner is Grosvenor and neighbors on the road will embrace Scott’s, British jeweler Pragnell and Christian Louboutin.

The shop spans roughly 3,000 sq. toes and Toteme is predicted to open towards the top of the 12 months. On Friday, Toteme confirmed that it plans to open a retailer on Mount Avenue, however supplied no additional particulars. Grosvenor declined to remark.

Toteme was based in 2014 by Elin Kling and Karl Lindman and relies in Stockholm. It focuses on season-less dressing and provides ladies’s ready-to-wear, sneakers, luggage and equipment at up to date value factors.

A 12 months in the past Toteme opened its first U.S. retailer at at 49 Mercer Avenue in SoHo, Manhattan.

The model additionally has a freestanding retailer and a store inside a division retailer in Stockholm; two shops in Shanghai, and one in Seoul. Bergdorf Goodman, Nordstrom, Selfridges, Harvey Nichols, Matches and Kirna Zabête are amongst its wholesale accounts.

There could possibly be extra items to come back within the U.S. Final 12 months, the corporate mentioned the SoHo retailer was a primary step, and that Los Angeles and San Francisco could possibly be subsequent.

Mount Avenue, like different high-end procuring streets in London, is coming again to life following the pandemic, with new openings and shops which are increasing.

As reported, Dr. Barbara Sturm has opened a boutique and spa at quantity 125 whereas Goyard is increasing its area on the road. As reported, Goyard will take over the previous Celine retailer at 103 Mount Avenue in London for its new London flagship. The brand new retail area will span 7,100 sq. toes.

In March, Balmain moved to 94 Mount Avenue, with neighbors together with Simone Rocha and Marni. The model’s 1,077-square-foot retailer homes the ladies’s, males’s and equipment collections, and there’s additionally a personal suite for VIP appointments.