Van Cleef & Arpels has opened a brand new boutique in South Coast Plaza, the procuring vacation spot in Costa Mesa, Calif.
“The South Coast Plaza boutique may be very particular to me,” Helen King, president and chief government officer of Van Cleef & Arpels Americas, instructed WWD in an unique assertion. “I started my Van Cleef & Arpels profession there in 2003, and it has been each personally and professionally thrilling for me to see this distinctive boutique develop and evolve over time. This new chapter is a milestone for the maison on the West Coast, and I do know it’s the house that our valuable each present and future really deserve.”
The 4,200-square-foot area is a relocation within the procuring heart, with a bigger footprint. Positioned at 3333 Bristol Avenue in suite 1501, the shop showcases an Artwork Deco-inspired facade that was initially designed for a 1937 Van Cleef & Arpels minaudière.
Inside, there are two show rooms, 5 salons, 5 libraries, a bridal salon and personal “Poetic Salon,” an space that enables company to browse Van Cleef & Arpels’ creations.
On show are long-standing collections, comparable to Alhambra items, alongside new releases like Brume de Saphir.
The boutique’s piece de resistance is the “Winter Backyard,” a 39-foot set up by French artist Marianne Guély. She took inspiration from the French home’s historical past, in addition to the Californian surroundings, creating hand sculpted vegetation and flowers.
The shop is open Monday by Saturday from 11 a.m. to eight p.m. and Sunday from 11 a.m. to 7 p.m.