Veronica Beard Faucets Vincent Zanna as CFO

Veronica Beard tapped J.Crew veteran Vincent Zanna as chief monetary and administrative officer — bringing in a style finance veteran who can, maybe, assist set the model up for greater issues. 

Within the new position, Zanna could have broad duties, overseeing finance, accounting, logistics, info expertise and the authorized division. 

He’ll report back to Veronica Beard president Stephanie Unwin and the model mentioned he would “give attention to optimizing the corporate’s organizational technique, insurance policies and world enterprise practices.”

Zanna brings greater than 20 years of retail and style expertise to the job, together with 14 years at J.Crew, the place he rose to CFO and treasurer.  

Unwin mentioned, “He’s a extremely regarded chief within the trade, and his robust industrial acumen and retail expertise are an amazing addition to our crew.” 

The incoming CFO added: “I’m delighted to be becoming a member of Veronica Beard at such an thrilling time within the model’s improvement. I sit up for working with such a proficient crew in delivering on the corporate’s strategic targets and realizing the complete world potential of this unimaginable model.” 

Simply what the “full world potential” of the enterprise is simply may be a matter of rising curiosity to the funding set. 

Veronica Beard labored with Goldman Sachs in 2018 to subject curiosity from potential traders. And whereas the precise deal by no means materialized, the corporate has continued to develop and is claimed now to be positioned properly sufficient to doubtlessly pursue an preliminary public providing. 

A spokesperson for the model didn’t instantly reply to a WWD question on whether or not Zanna’s rent would lay the groundwork for a transfer to Wall Road.

Folks acquainted with Veronica Beard mentioned this summer season that an providing was not imminent, however that the corporate was positively seen as an IPO candidate, in the end, together with different manufacturers such because the Permira-owned Reformation. 

Zanna’s arrival — and his broad give attention to organizational technique — may assist the corporate no less than have the choice of an providing down the road. 

For now, the patron IPO market continues to be attempting to recover from the introduction of Birkenstock final month, which launched into a tricky market with an aggressive value and noticed its inventory instantly reset decrease. 

Regardless, there’s lots occurring at Veronica Beard within the meantime. The corporate is launching purses for spring 2024 and, in September, doubled the scale of its Madison Avenue retailer. 

The model was based by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010.