Tommy Hilfiger Corp. has tapped Virginia Ritchie as international chief advertising and marketing officer.
She reviews to Martijn Hagman, chief govt officer of Tommy Hilfiger World and PVH EMEA, and can oversee all elements of the worldwide advertising and marketing group. Ritchie is predicated at Hilfiger headquarters in Amsterdam.
The chief advertising and marketing officer position was beforehand held by Alegra O’Hare, who joined the corporate in March 2021.
Ritchie, a 13-year veteran of PVH, most just lately led international shopper engagement for Hilfiger, with the duty to convey the model’s campaigns, activations and merchandise to life for customers throughout all advertising and marketing and industrial contact factors. Earlier she labored in senior advertising and marketing management roles throughout the Americas; Europe, the Center East and Africa; and Asia-Pacific; and spent two years main international model operations in a cross-functional position that drove strategic planning and prioritization throughout advertising and marketing, merchandising and design.
“Virginia is an skilled and revered model chief inside our group. Over the previous 13 years with PVH, she has developed a deep understanding of the Tommy Hilfiger model DNA and has been a champion for the transformations and evolutions that preserve Tommy Hilfiger aspirational and related for our customers. Virginia’s management will assist us win with the buyer by leaning into the various strengths of our international Tommy Hilfiger model,” stated Hagman.
In July, Avery Baker stepped down as president and chief model officer of Hilfiger. O’Hare had reported to Baker.